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Altra at Outdoor Retailer
Last week, Altra had the chance to go to the Summer Outdoor Retailer Expo in Salt Lake City. We always love seeing familiar faces and fans of Altra. Nothing feels better than hearing stories of people...
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Altra at Runner’s World Half Marathon and Festival
Altra had the great opportunity to be the title sponsor at the Runner’s World Half Marathon and Festival in Bethlehem, Pennsylvania over the weekend. Over those four days, we had the chance to meet a...
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Why I Run – From Runner’s World Half
Many runners turned out to the innagural Runner’s World Half and Festival to run with their running heroes, the Runner’s World editors. There were the likes of Bart Yasso, Jeff Dengate, David Willey...
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Boston Bound: Altra Scavenger Hunt and Events
Well, the Altra team is Boston bound. We are pumped! We’ll have a nice booth at the expo, make sure to swing by and say hi. All weekend we’ll be doing the scavenger hunt that is explained below, win...
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Boston Weekend So Far
It has been a great weekend in Boston so far. The expo really picked up today which gave us a lot of opportunities to share the Altra love. There are still plenty of people out there that don’t know...
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Salt Lake Running Company 5K for Boston
When the Salt Lake Running Company began planning a 5k to support The One Fund Boston on Thursday night, they expected a turnout of about 100 runners. That expectation was met with an overwhelming...
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#RunTalks 1-Salt Lake City Recap
We had a BLAST at our first ever #RunTalks event! Special thanks to Wasatch Running Center for allowing us to use their location for the broadcast. We’ll be producing segmented videos for our...
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Run Rabbit Run 100 Recap
We had the pleasure of joining a great group of ultra athletes, including Altra ambassador Josh Arthur this weekend in Steamboat Springs, Colorado to follow along as he joined a talented crew of...
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2015: A New Chapter In the Future of Running
Welcome to 2015. Years ago, what futuristic innovations did you think would be around this year? In Back to the Future II, Michael J. Fox’s Marty McFly character ends up in 2015 and experiences the...
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Thoughts on Crewing an Ultra
Originally posted on jeremyhowlett.com I have now run a few ultra marathon events myself and they are not easy work. An ultra marathon is a race that is anything longer than a traditional 26.2 mile...
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